"What’s Behind the Name?"

Brand versus Niche

5:30 pm - 6:00: Registration and Networking

6:00 - 6:15: Welcome & Introduction

6:15 - 8:30: "What’s Behind the Name?"

Speaker: Ellen Smith

Branding is one of those words that either people get and embrace or they see it as being too commercial and therefore negative. 

The facts are that your personal or organizational identity is critical in successfully separating you from the pack.  It is not a Niche but rather it is a place that the Niche serves. 

What’s behind a name?  Everything

Your brand is the essence and heart of your company. The marketplace, including your existing clients, needs to understand who you are, what you stand for and what sets you apart.

Bio:

Ellen Smith, Founder and Principal of En-Course, is a seasoned leader with over 20 years of Marketing, Communications and Branding experience. She is an Adler Trained Coach, member of the ICF and a Strategic and Accountability Coach with JTS Advisors in California.  Ellen and her associates, have a proven approach in helping clients achieve sustainable success.

En Course has helped companies, organizations, independent professionals and entrepreneurs find a better way to differentiate position and brand themselves.