Toronto Coaching - International Coach Federation

PRISM Award Winners

The ICF Toronto PRISM Award was created in Toronto in 2000, with ICF International adopting the concept in 2005. For 15 years, this award has continued to honour organizations that have implemented coaching programs that fulfill rigorous professional standards, and exemplify how professional coaching can maximize individual potential, shape the culture of an organization and address key strategic goals leading directly to bottom line benefits.

The following four Canadian organizations were honoured with the ICF Toronto PRISM Awards during a ceremony held during the ICF Toronto Annual Conference at the Allstream Centre in Toronto on February 18, 2015:

ICF Toronto PRISM Large Private Sector category

 Cathy Kargl, Angie Harrop, Tracy Cocivera
Jennifer Lynn, Angie Harrop,
Tracy Cocivera, Mia Eng, Marilyn Osborne

Bell Canada was awarded for the ICF Toronto PRISM Large Private Sector category, which was accepted by Angie Harrop, Director, HR - PMO, Strategic Initiatives & Analytics. Partnering with Knightsbridge Human Capital Solutions, including coaches Tracy Cocivera and Kim Rogers, Harrop described data which proved how one-on-one coaching for the retention and accelerated development of their high-performing 'Next Generation' leaders was a resounding success, and "aligns with our strategy for an 'engaged, diverse, and agile' talent pipeline."

Download the PRISM business case for Bell Canada here.

ICF Toronto PRISM Medium Private Sector category

 Dominic Scaffidi, Jessica Phinn, Kirk Fox
Jennifer Lynn, Dominic Scaffidi, Jessica Phinn,
Mia Eng, Marilyn Osborne

The award for the ICF Toronto PRISM Medium Private Sector category was Nelson Education, a Canadian publisher, and was accepted by Jessica Phinn, VP of People and Engagement. Nelson's Vision of "fostering an agile organization," was served through the culture-shifting "Coaching Excellence" program led by coaches Kirk Fox and Dominic Scaffidi. Fox said that after the program, "A full 100% of participants said they would recommend the program, and managers told me that they were having meaningful and effective conversations for the first time."

Download the PRISM business case for Nelson Education here.

ICF Toronto PRISM Small Private Sector category

Jennifer Lynn, Dorothy Greenaway, Rochelle Zorzi,
Melissa McGuire, Mia Eng, Marilyn Osborne
 Melissa McGuire, Dorothy Greenaway, Rochelle Zorzi

Cathexis Consulting was awarded for the ICF Toronto PRISM Small Private Sector category. Accepting the award was CEO Rochelle Zorzi, who explained, "We experienced extreme cycles of feast and famine, and were determined to make a substantial change." She hired executive coach, Dorothy Greenaway, to support developing and implementing a new strategic focus of "Good Relationships, Cool Projects." Outcomes were dramatic, measured across four key performance categories, and included a return to profitability.

Download the PRISM business case for Cathexis Consulting here.

ICF Toronto PRISM Not-for-Profit category

 Jennifer Lynn, Stephanie Potter, Helen-Kay Davy,
Mia Eng, Marilyn Osborne
 Stephanie Potter, Helen-Kay Davy

Havergal College, an independent school for girls, was awarded for the ICF Toronto PRISM Not-for-Profit category. Accepting the award were Helen-Kay Davy, Principal of Havergal College, and leadership coach Stephanie Potter who said, "Key focus areas of the college's strategic plan are Self-Efficacy and Global Capability, two aspirational goals embedded in intent of their coaching program." Through coaching the over 100 employees who volunteered for this unique form of professional development, the school has proved their commitment to faculty and staff in service of their goal of "Preparing Young Women to Make a Difference."

Download the PRISM business case for Havergal College here.

Past PRISM Award Winners


  • Public Sector: City of Kitchener. Coached by Cathy Shaughnessy.
  • Not-for-Profit Sector: The PACT Urban Peace program. Coached by Wendy Fortune.
  • To read more about the 2013 PRISM Award Winners, please click here.


  • Large Business: Celestica. Coached by Loretta White, The Coaching Edge.
  • Small Business: Capital Paving. Coached by Sue Edwards, Development By Design.
  • Public Sector: The Corporation of Norfolk County. Coached by Sophie Mathewson.
  • Not-for-Profit: First Unitarian Church of Hamilton. Coached by Melanie Parish, Sage Portfolio Group.


  • Private Sector Large Business: Goldcorp (Canada). Coached by Valerie Davis, The Niagara Institute.
  • Not-for-Profit Sector: Christian Children's Fund of Canada. Coached by Adria Trowhill, Posi-TRAK Coaching and Consulting.
  • Honourable Mention: The Brick. Coached by Pat Comley.


  • Public Sector Large Business: Sysco Canada Inc. Coached by Cassandra L. Gierden.
  • Private Sector Mid-size Business: Tribute Communities. Coached by Eileen Chadnick.
  • Private Sector Small Business: Impact Communications. Coached by Sophie Cousins-Mathewson.
  • Not-for-Profit Business: National Ovarian Cancer. Coached by Sarah Robinson.


  • Large Business Category: Campbell Company of Canada. Lead by Phil Donne, President and Greg Smith, VP Human Resources. Coached by Nick Evans, Director of Organizational Effectiveness.
  • Medium Business Category: Grant Forest Products. Lead by Bob Fleet, VP and Faye Johnson. Coached by Sara Thompson of Sage Transitions.
  • Small and Medium Business (Marketing): Bell Canada. Lead by Jon Wiese, Senior VP. Coached by The McNeill Group.
  • Small Business Category: Kent Legal. Lead by Keiran Glynn, President and Susan Bennett, VP. Coached by Wendy Hue of Partners in Progress.


For 2005 we have expanded PRISM to four categories to accomodate the increased interest among organizations to be considered for this prestigious award.

  • Large Business Category: Sanofi Pasteur Canada Ltd. Lead by Tony Damour and coached by Posi-TRAK Coaching and Consulting Inc.
  • Small Business Category: PaulJoy Management Inc. Team lead by Joyce Chapnick and coached by Joyce Kaplan B.C.L., LL.B., A.C.P.C.
  • Public Sector Category: University Health Network - Nursing. Lead, Kathy Sabo RN, MHA and Coaches, Mary M. Wheeler RN, MEd, Certified Ontological Coach and Gail J. Donner RN, PhD.
  • Not-For-Profit Category: Dovercourt Boys and Girls Club. Lead by Tony Puopolo and coached by Susan Howson, Roel Mahatoo and Donna Coroa


  • Scotia Bank, Commercial Banking under the leadership of Alex Connolly, Senior Vice President and coached by Dorothy Greenaway and other coaches from the Adler School of Professional Coaching, Corporate Division.
  • Special Recognition: The LCBO, under the leadership of Murray Kane, Senior Vice President, Human Resources and coached by Deborah Colman and Company.


  • Pearson Education Canada Inc., coached by Dorothy Greenaway.
  • Aventis Pasteur Canada, coached by Adria Trowhill and Jeanie Nishimura.
  • Special Recognition:
    • Clarica, a member of the Sun Life Assurance Group of Companies, coached by Wendy Down.
    • Special Recognition:University Health Network (Research), coached by Jake McArthur.


  • Ontario Ministry of Training, Colleges and Universities (MTCU), coached by Evolution Group (President Angela Hoyt).
  • Special Recognition:
    • Biovail Pharmaceuticals, a division of Biovail Corporation, coached by Corporate Coaching International (President Pierre G. Robitaille).
    • The University Health Network (UHN), coached by Sandra Harris.
    • CTI Business Interiors, coached by J.D. Creaghan Group (President Jonathan Creaghan).


  • Aventis Pasteur Canada, coached by Adria Trowhill, CPCC, MCC and Jeanie Nishimura, CPPC, Posi-TRAK Coaching and Consulting.
  • Special Recognition:
    • Masterlock coached by Angela C. Alpe, BA, Cert. PA, Professional Certified Coach, Creative Performance Systems.
    • Baycrest Centre for Geriatric Care coached by Sheila Goldgrab, M.Ed., Master Certified Coach, Goldgrab Leadership Coaching.


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